Founded in 2014 in Argentina, The W List originally consisted of three divisions:
Talent, Brand and Non-Profit. While each division aimed to serve the diversified needs of each respective client sector, they shared one goal: provide a one-stop shop that would combine the strengths of traditional marketing with the powerful and endless potential of social media to increase brand awareness and reach untapped audiences.
During its initial run, The W List executed +300 campaigns for global brands including Spotify, Universal Music Group, Disney Channel, Disney Parks, Universal Studios, Warner Music Group, Warner Bros, Telefe, Coca Cola, Lionsgate, Summit Entertainment, Searchlight Pictures and more.
The W List was absorbed by SCH Entertainment in 2019 and has since rebranded as SCH’s digital strategy department servicing film/tv studios and record labels.